Core values
Design is a consequence: Every piece responds to real conditions: a brief, a material, a constraint.
Design has consequences: Every object changes how we live, behave, and connect.
The user is not passive: People adapt, shape, and evolve with the objects they use.
Every decision matters: No part of the process is “just a detail.”
Think with your hands: True design thinking happens through making, testing, and iteration.
Design has consequences: Every object changes how we live, behave, and connect.
The user is not passive: People adapt, shape, and evolve with the objects they use.
Every decision matters: No part of the process is “just a detail.”
Think with your hands: True design thinking happens through making, testing, and iteration.
Tone of voice
Human: I don't hide behind brand-speak. My is personal, with honesty, doubt, and a point.
Critical: I question and pause. The tone isn’t combative; I stay sharp.
Honest: No exaggeration, no show. I admit when things are in progress or when I don’t know yet.
Awareness: I stay connected to the real world, aware of the weight of every decision and word.
Reflective: I write thoughtfully. If something’s unclear, I simplify it. And when there’s nothing more to say, I leave space.
Critical: I question and pause. The tone isn’t combative; I stay sharp.
Honest: No exaggeration, no show. I admit when things are in progress or when I don’t know yet.
Awareness: I stay connected to the real world, aware of the weight of every decision and word.
Reflective: I write thoughtfully. If something’s unclear, I simplify it. And when there’s nothing more to say, I leave space.